This Privacy Policy governs all data collection, storage, and usage practices of Dare To Wear, a women's fashion brand based in Surat, Gujarat, India. By visiting our website, placing an order, or communicating with us, you agree to the practices described herein.

We are committed to protecting your personal information in accordance with the Information Technology Act, 2000, and the IT (Reasonable Security Practices and Sensitive Personal Data) Rules, 2011.

Dare To Wear is an online women's fashion destination specialising in jeans, one-piece outfits, tops, and baby girl dresses. We are a proudly Indian brand, headquartered in Surat — the textile capital of India.

We operate through our official website and associated digital channels. For any privacy-related queries, you may reach us directly using the contact details above.

We collect information that helps us serve you better and provide a seamless shopping experience.

• Full name, email address, and mobile number
• Delivery address including city, state, and pincode
• Order history and purchase preferences
• Payment details (processed via secure third-party gateways — we do not store card numbers)
• Account login credentials (passwords are encrypted)

• IP address, browser type, and device information
• Pages visited, time spent, and navigation patterns
• Referral source and cookie/session data

You may choose not to provide certain information; however, this may limit your ability to use some features of our website.

Your information is used exclusively to improve your experience with Dare To Wear:

• Processing and fulfilling your orders and communicating order status
• Sending transactional emails such as order confirmations and shipping updates
• Personalising your shopping experience with relevant product recommendations
• Responding to customer service queries and resolving complaints
• Sending promotional offers and newsletters — only with your consent
• Improving our website performance, layout, and product offerings
• Fraud prevention, security monitoring, and legal compliance

Dare To Wear will only share your information under the following limited circumstances:

• Delivery Partners: Courier companies receive your name and shipping address solely to deliver your orders.
• Payment Processors: RBI-compliant gateways handle your transaction data. We do not store sensitive payment information.
• Technology Providers: Platforms hosting our website may access data strictly for service provision.
• Legal Authorities: We may disclose information if required by law or a court order applicable in India.

All third parties are contractually bound to maintain data confidentiality and security.

Our website uses cookies to enhance your browsing experience, remember your preferences, and maintain your shopping cart.

• Essential Cookies: Required for basic functionality such as maintaining your cart and login session.
• Analytics Cookies: Help us understand visitor behaviour to improve our website.
• Marketing Cookies: Allow us to show relevant products across other platforms (with your consent).

You can manage or disable cookies through your browser settings at any time.

We take the security of your personal information seriously and implement industry-standard measures:

• SSL encryption for all data transmitted through our website
• Secure, access-controlled servers for storing customer data
• Encrypted storage of passwords and sensitive credentials
• Regular security audits and vulnerability assessments
• Strict internal access policies — only authorised personnel can access customer data

As a valued customer of Dare To Wear, you have meaningful rights over your personal data:

To exercise any of these rights, contact us at daretowear786@gmail.com or call +91 94846 54336. We will respond within 30 days.

Dare To Wear's website is intended for individuals who are 18 years of age or older. While we offer baby girl dresses, these are purchased by adult customers on behalf of children.

We do not knowingly collect personal information from individuals under 18. If you believe your child has provided us information without consent, please contact us at daretowear786@gmail.com and we will promptly delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Effective Date" at the top of this page
• Post a notice on our website homepage
• Send an email notification to registered customers for significant changes

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, our team is here to help. We aim to respond to all privacy-related inquiries within 2 business days.